brands

Triumphs and failures for some of the world’s biggest brands

As recently as 2000, the leading brands on earth were Coca-Cola, Microsoft and IBM respectively (followed by General Electric, Intel, Nokia, Ford, Disney and McDonald’s). The carbonated beverage manufacturer remained at the top of the best global brand rankings in 2000–2012. That was the year Apple went to the top, where it has been ever …

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Buzzy beauty brands

Buzzy beauty brands

The dream of an indelible unicorn tattoo came true at Cosmoprof Bologna’s latest session this spring, thanks to Prinker. The fair showcased a variety of innovative brands, including Réduit Boost, Beesline and Oquist. Here, a look at them. Printer Temporary tattoos are not just for children anymore. It is thanks to Prinker, a compact, lightweight …

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