Buzzy beauty brands

Buzzy beauty brands

The dream of an indelible unicorn tattoo came true at Cosmoprof Bologna’s latest session this spring, thanks to Prinker. The fair showcased a variety of innovative brands, including Réduit Boost, Beesline and Oquist. Here, a look at them.


Temporary tattoos are not just for children anymore. It is thanks to Prinker, a compact, lightweight device that enables the creation of durable but easy-to-wash tattoos in color or black and white, at home or in the store.

On the Prinker app, it is possible to choose a tattoo from more than 12,000 patterns. People can also create their own drawings in the app, which are then made into tattoos.

Prinker claims to be the world’s first and only cosmetic ink and primer that is fully compatible with the Food and Drug Administration’s voluntary cosmetics registration program, as well as the European Union’s message portal for cosmetic products.

The first iteration, Prinker S, was introduced in January 2020 by the South Korean company. In terms of price, it started at $ 269. Then two years later came the Prinker M, a smaller, lighter version, which has a price tag starting at $ 199. That gadget measures 103 times 55 times 75.5 mm and weighs only 169 grams.

Prinker S

Prinker S
Courtesy of Prinker

Reduit Boost

Reduced, a Swiss precision beauty brand, launched Boost in February. It is billed to be the first bespoke skin care device that – as the name suggests – increases the effectiveness of human beauty products according to the specific needs of their skin.

Réduit, launched by Paul Peros and uses Pulsed Electromagnetic Field Technology works in ultra-low frequency as well as LED light therapy, Boost calls “universal smart skin care technology. ”

Réduit Boost works with an app. There, users enter information about their skin type, gender, age and surrounding environment. They also scan their cream, serum or essence barcode.

According to Réduit Boost’s algorithm, a personal ritual is then created and based on the active ingredients found in the selected skin care products, a specific “waveform” is identified by the technique for pushing ingredients into the skin at the required depth.

Réduit claims that this allows the skin to receive the active substances it needs and for four times more absorption than when applied by hand. It is said to lead to five times better overall results in 30 seconds.

In the US, Réduit Boost sells for $ 199.


The Lebanese company Beesline was founded in 1993 by Mohamad Arayssi and Maha Arayssi Rifai with the goal of offering a completely natural alternative to chemical cosmetics. Its anhydrous solutions, from pills to tablets, include Deodorizing Roll-on Coconut WoW Tablet Forever, a compact product that comes in a refillable package.

“We are working to remove up to 80 percent of the water from formulas, turn products into solids or stick formats,” says marketing manager Hassan Rifai.

Based on apitherapy, product formulations include ethically produced by-products from bees, such as honey, beeswax and propolis, often in combination with botanical extracts. Beesline’s commitment extends to protecting beekeepers and supporting the ethical care and development of bees and beekeeping methods.

With prices ranging from $ 4 to $ 42, the wide range includes everything from lip balm to face and body products, hair care and sun care. Available in 22 markets, the brand has a strong presence in the Middle East, while Beesline in the US currently only sells in Anthropology. In Europe, the brand is mainly available online, and it recently debuted in China.

Beesline Athlete's Cooling Balm Stick

Beesline Athlete’s Cooling Balm Stick
Courtesy of Beesline

Oquist Cosmetics

The Swedish skin care brand Oquist could easily function as a home design label. Its concentrated, waterless and multifunctional formulations come in terracotta sculptures that give new meaning to reusable packaging.

Launched in September 2021, the brand offers four products, each with at least five different features aimed at each age and skin type. These include five-in-one cleansing oil for face and hands, butter for the whole body and a conditioner with amber extract, which debuted this year. Prices range from 45 euros to 56 euros. The six-in-one serum, billed as an anti-aging solution to reduce the appearance of wrinkles, costs 99 euros.

Olga Ringquist, who founded the brand together with her father, emphasized the challenges of adopting an anhydrous approach, which is mainly about pricing and finding the right balance between ingredients.

“Obviously, it’s more expensive not to have 70 percent to 95 percent of a free component in your product,” she said, referring to water.

Ringquist chooses instead to use soothing oils and butter.

Oquist is available in a selection of indie stores across Europe and online marketplaces in Germany and Italy, in addition to running his own e-commerce business.

“Right now we mostly sell in Europe also because it is very convenient for transport, while the UK is a bit small [trickier], for example. But the United States and Asia are also interesting to us, says Ringquist.

Oquist Cosmetics

Oquist Cosmetics
Courtesy of Oquist Cosmetics

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