TEL AVIV, Israel – (BUSINESS WIRE) –Edge, a next-generation gaming content platform based on proprietary technology, allows anyone to capture their most exciting gaming moments and turn them into stand-alone gaming devices called “Playables”, which today announces the end of their $ 30M Serie A round. The funds will help Edge continue to shape a new dimension of playable content that engages and brings players and creators together with gaming companies.
The round was led by Corner Venturesand was also backed by the game pioneer Playtika, who led Edge $ 10 million seed round 2021, and existing investors, including Stardom Ventures and And Ventures.
“Edge is expanding the gaming industry by giving players the power to create playable content in a way that is as fast and as easy as uploading a video to social media.” said Marvin Tien, co-founder and General Partner at Corner Ventures. “We are excited to join Edge at this important stage in its life cycle and look forward to helping it realize its mission of turning the videos we used to watch into game highlights that we can play.”
“We have built the Edge platform to unlock for the first time the opportunity to participate in each other’s most exciting gaming moments,” said Asaf Gazit, co-founder and CEO of Edge. “This creates an important new opportunity to create a genuine contact with other players. Instead of just looking from the sidelines as a spectator, ‘Edgers’ (Edge users) can go into, play and control the content directly to create their own experiences. “
The creation process is similar to recording a video, except that the resulting playable games are real mini-games. When playable games are split Edge platform, viewers can click the “start playable” button to jump directly to the captured moment in the game and play it as they wish on their own game system. They can then replay that segment themselves to create their own result as many times as they want.
Users can easily create playable games from any game that has integrated its own Edge SDK, the company’s lightweight, game engine diagnostic developer kit. Game publishers and developers can seamlessly and easily add Edge SDK for all games, to unlock the power of large-scale, high-quality user-generated content, without affecting performance. Edge consumers can build and expand the game’s community through user – generated content that is now playable for increased contacts and experiences.
Edge will focus on further building its foundations to support a variety of gaming partnerships on the content platform and to create new features and services. Edge will offer plug-and-play adoption by gaming companies while organically growing its user base and creators’ economy. Initial performance has been strong and has attracted interest from publishers and developers, with an average daily usage time of over 60 minutes and several individual playing times for the new Playables content.
More information about Edge will be revealed in the coming months. For more information, visit the new website at edgegaming.gg.
Edge is a next generation content platform for players where users can actually play the posts they see. It is based on innovative proprietary technology that enables anyone to cut their most exciting game highlights and turn them into standalone game pieces called “Playables”. These playable games can be shared so that others can instantly play to create their own results and experiences. The company is headquartered in Tel Aviv, Israel, and was founded in 2021 by brothers Asaf and Omri Gazit. With the closure of Series A in July 2022, Edge has a total funding of $ 42 million and locations in Israel, Los Angeles and New York, including over 35 employees. For more information visit edgegaming.gg.
Corner invests in critical life cycle stages in the next generation of iconic technology companies. With decades of experience in investing, operating and collaborating with top-tier risk companies and entrepreneurs, we focus on driving disruptive technology companies into category leaders, creating exceptional results for our partners and investors. Through our global offices and extensive networks, we work closely with our partners, portfolio companies and their respective founders and provide unique insights, strategic growth capital and access to global investors and commercial partners. We have invested in over 200 companies, with over 145 exits, including more than 30 IPOs. (www.cornerventures.com).
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